DETECTING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant challenge to advertisers and publishers alike. Advertisers lose billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, professionals have created sophisticated detection methods. This

Banner ads are a commonplace form of online advertising that often appear at the top of web pages. These square advertisements present image-based content to attract target customers. Banner ads are known for their extensive visibility and capability to successfully promote products or services. They frequently employ appealing designs and engaging